大象传媒

When Kraft took over Cadbury, there was widespread talk of a boycott together with an industry belief that the American food giant had paid 'a fancy price'. Their first month in charge was marked by an epic PR disaster and then a humbling appearance in the Commons in which one of their executives was forced to apologise. Even today there are incessant rumblings about a tax move to Switzerland, and the reduction in the size of a Dairy Milk. So how traumatic has the last year been for Cadbury Kraft, and what will be the long term effect on British jobs ? The presenter is Miles Warde and the programme is produced by Emma Harding and Miles Warde.