大象传媒

In the early twentieth century a prominent British movement sprang up under the title 'Music Appreciation', with the aims of introducing to 'ordinary' listeners 'great' or 'serious' music, and teaching them 'the art of listening'. Radio became a chief means by which this misson was to be accomplished, while books, adult education courses and regional 'Music Travellers', also contributed to a new educational field. In this series, musicologist and cultural historian Richard Witts of Edge Hill University explains the movement's origins, ambitions and idiosyncrasies, and clarifies why it fell out of favour in the second half of the twentieth century. In this third programme he explores the significance of programme notes, and looks at how the 大象传媒 took on the mission to inform and educate its audience about classical music.

Producer: Sara Davies

First broadcast in August 2011.