大象传媒

Tim Hayward offers his reflections on the past, present and future of the British breakfast. Has the first meal of the day become a problem to solve rather than a pleasure?

Joined by food writer and breakfast historian Seb Emina, Tim finds out how the great British breakfast became the envy of the world. With its origins dating back to aristocratic Edwardian country houses, the cooked breakfast spread through the chop houses of working class London and beyond.

But with the huge amount of breakfast choices now available and our increasingly busy lives, eating breakfast has become an increasingly diverse and fragmented food experience.

For some breakfast is an exercise in "grab-and-go" and indulging in more of a "desk-fast" than a meal, but there are some other interesting trends underway; sales of the big name cereal brands have been falling, porridge sales have been making something of a comeback. For an insight into this trend, Tim meets Nick Barnard of Rude Health, one of the more recent players on the breakfast scene competing for our morning appetite.

With the help of food writer Anna Berrill, Tim finds out how, for some, the traditional breakfast is becoming more of a whole social occasion. Writer and comedian Chris Neill explains his own personal problem with breakfast and we learn how the so called "third wave" coffee scene is a growing influence on our mornings.

Producer: George Casey.