Call You and Yours: Prepared to pay more?
Consumer phone-in with Julian Worricker. Are there are some things you're prepared to pay more for? Email youandyours@bbc.co.uk or call 03700 100 444.
Are there some things that you're prepared to pay more for, or is it more important to find the lowest price?
As dairy farmers and milk processors try to reach agreement over prices, milk is one of many day-to-day examples where shoppers may be motivated by the lowest price, or might be prepared to pay more for delivery and convenience.
When are you prepared to pay more, and why?
Perhaps it's a desire to buy British, or to support local businesses. Maybe you don't have time to shop around
for a better price?
Has technology armed shoppers with instant price comparisons, or has it made us unrealistic, in search of a better bargain?
Call 03700 100 444 with your experience.
You can send an e-mail via the Radio 4 website or text us on 84844. Leave a message, name and number and we may well call you back.
And you can tweet the programme, using the hashtag #youandyours.
Presented by Julian Worricker.