Overcrowded markets
Evan Davis and guests swap thoughts on how to do business in a super-competitive sector, and ensuring positive associations through product placement or celebrity endorsement.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan and his guests consider the perils and possibilities of doing business in an overcrowded market, with too many products chasing too few customers. And ahead of the arrival of the latest James Bond film, they swap thoughts on product placement and celebrity endorsement. How do you ensure your products are seen in all the right places and none of the wrong ones?
In the studio are Willie Walsh, Chief Executive of International Airlines Group; fashion and retail expert Kim Winser; Peter Bamford, Chairman of Supergroup.
Producer: Ben Crighton
Editor: Innes Bowen.
Last on
Evan Davis
Willie Walsh
Willie Walsh is the Chief Executive of International Airlines Group.
听
Kim Winser
Peter Bamford
Peter Bamford is the Chairman of Supergroup.
听
Broadcasts
Thu 18 Oct 2012 20:30大象传媒 Radio 4- Sat 20 Oct 2012 17:30大象传媒 Radio 4
- Sun 21 Oct 2012 05:32大象传媒 World Service Online
Podcast
-
![]()
The Bottom Line
The definitive business podcast from the 大象传媒. Hosted by Evan Davis.
