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14/11/2012

A boy with Down's Syndrome has appeared in a TV advert for Marks and Spencer. Kaye asks whether his inclusion is tokenistic or a step forwards for disability awareness.

A boy with Down's Syndrome, Seb White, has made his TV debut on M&S's Christmas advert, after a campaign by his mother persuaded the giant retailer to include him.

Does the ad represent a step forward in representation of disability in the public arena? Or is there a really, really long way to go before there are enough disabled people in the media?

Kaye asks... Can a TV advert change attitudes to disability?

And as Scotland hears from Dutch cycling experts on how to make our roads safer and our policies better for two-wheeled traffic, Kaye hears from a Dutchman living, and pedalling, over here.

1 hour, 40 minutes

Last on

Wed 14 Nov 2012 08:50

Broadcasts

  • Wed 14 Nov 2012 08:50
  • Wed 14 Nov 2012 10:00

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