大象传媒

The process by which designers select next season's colours is a story that goes back to World War I. Tracey Logan finds out why a naval blockade, cutting Paris fashion houses off from the rest of the world, created today's colour forecasting industry.

Nowadays, retailers have tight controls over the colours they choose and how they are produced. Tracey visits Marks & Spencer to find out how digital technology ensures they manufacture exactly the same shade of green across different fabrics, from your woollen coat to leather shoes.

Presenter Tracey Logan

Producer: Michelle Martin

First broadcast on 大象传媒 Radio 4 in February 2013.