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Mike Ashley

Mike Ashley is the owner of Sports Direct and Newcastle United. Chris Bowlby profiles the reclusive retailer defying the downturn.

Mike Ashley began his business career as a teenager with a single shop in 1980s Maidenhead. Now his international Sports Direct empire makes him millions. Among his more recent acquisitions was Newcastle United football club. Chris Bowlby searches for the secret behind Ashley's huge retail success, and discovers what happened when a southerner who hates publicity tried to win over the Geordie faithful.

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13 minutes

Last on

Sun 24 Feb 2013 17:40
大象传媒 Radio 4

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Broadcasts

  • Sat 23 Feb 2013 19:00
    大象传媒 Radio 4
  • Sun 24 Feb 2013 17:40
    大象传媒 Radio 4

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  • Profile

    An insight into the character of an influential figure making news headlines