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Women on Breakfast

Women presenters on 大象传媒 breakfast shows, the challenges facing lads' mags as a campaign for modesty bags gains momentum, and a book examining the dilemmas faced by reporters.

The 大象传媒's director general has said he would like to see more women hosting or co-hosting breakfast shows on the corporation's English local radio stations. He has set a new target of 50 per cent by the end of 2014; currently, just 2 breakfast programmes out of 41 have sole female presenters. Steve Hewlett speaks to the 大象传媒's creative director Alan Yentob about the decision and asks former managing editor of 大象传媒 local radio John Ryan about the practicalities of getting more women on air. Also joining him in the discussion is media and communications consultant Lisa Kerr who considers whether quotas are the best way to achieve this. Also on today's programme; as the Co-op supermarket prepares to pull a number of lads' mags from its shelves, we ask the launch editor of Front magazine what this might mean for an already struggling magazine sector. And Stewart Purvis will be in the studio discussing his new book, which examines the lengths reporters on the front line of war and famine go to in order to get a story.
Producer: Katy Takatsuki.

Available now

30 minutes

Last on

Wed 28 Aug 2013 16:30

Chapters

  • More women to host or co-host Breakfast shows on the 大象传媒

    With Alan Yentob of the 大象传媒, former local radio John Ryan and media consultant Lisa Kerr.

    Duration: 12:17

  • When Reporters cross the llne

    With Stewart Purvis on his book which examines the lengths reporters go to get a story.

    Duration: 05:39

  • The future of lads magazines

    With Piers Hernu, launch ed Front Magazine and Kat Banyard, Lose the Lads mags campaign

    Duration: 08:55

Broadcast

  • Wed 28 Aug 2013 16:30

Podcast