大象传媒

Malcolm Gladwell is about to publish a book. He's done it four times before, and whenever it happens huge things occur: Millions of copies get sold, world leaders take note, catchy phrases infiltrate our language and millions of us are moved by his inspiring stories and big powerful ideas.

Jon Ronson goes head to head with The Tipping Point author in his New York home to talk about his latest work. 'David and Goliath: Underdogs, Misfits and the Art of Battling Giants' seeks to shake our faith in what it means to have the upper hand. In it Gladwell argues we get advantage and disadvantage the wrong way round. Being dyslexic, losing a parent in childhood, being bombed, shot at, marginalized... can all be turned to good, according to his latest optimistic tome.

In this candid and revealing confrontation, one thing comes clear... Giants beware: underdogs can surprise you when they make good the advantages that stem from a traumatic start.