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Louise White sits in

Louise White sits in for Kaye and asks whether women should be bribed to breastfeed, following news of a pilot scheme offering shopping vouchers to new mothers who do so.

New mothers are to be offered up to 拢200 in shopping vouchers to encourage them to breastfeed their babies. The pilot scheme is being targeted at deprived areas of South Yorkshire and Derbyshire and funded through a collaboration between government and the medical research sector. A third area is expected soon with the plan to trial it on 130 women who have babies from now until March. If it proves successful, a nationwide pilot could be rolled out next year.

Louise asks if we should be bribing women to breastfeed? Call 0500 92 95 00.

Text 80295. Email callkaye@bbc.co.uk.

1 hour, 40 minutes

Last on

Wed 13 Nov 2013 08:50

Broadcasts

  • Wed 13 Nov 2013 08:50
  • Wed 13 Nov 2013 10:00

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