大象传媒

Do farmers in the 21st century have to be businessmen and businesswomen in order to survive? In Farming Today This Week, Charlotte Smith looks at the cold hard maths of agriculture. She talks to students and staff at the Royal Agricultural University in Cirencester, where business studies are a key part of the curriculum. She hears from students who see agriculture very much as a business opportunity, and from staff who encourage them to be entrepreneurs.

Charlotte also talks to the Head of Rural Business at Cambridge University, to ask what the industry contributes in terms of gross domestic product.

And we meet the farmer who decided in his 40s to go back to school and study for a Masters in Business Administration, and find out what difference that made to his farm.

Presented by Charlotte Smith and produced by Emma Campbell.