大象传媒

works with poor rural farmers in Africa and Asia. It designs innovative, yet affordable technologies like the treadle pump, so the farmers can increase their income and earn their way out of poverty.聽

But iDE doesn鈥檛 give the pumps away; it sells them through a network of village-based entrepreneurs, to build local businesses. In this way, iDE reaches 100,000 farming families each year. But with over one billion people in the world living on less than 75p a day, most of whom are smallholder farmers, iDE simply can鈥檛 meet the need.

Florence is a poor farmer and mother of five living in Kapini village in Zambia. She and her family barely survived for years growing maize in the rainy season on their tiny plot of land. But during the long dry season, they couldn鈥檛 grow enough food, often going hungry.
When International Development Enterprises came to Florence鈥檚 village they showed her how to use a treadle pump and her life changed forever.

iDE demonstrated how one person can step up and down on a treadle pump and lift water from wells during the dry season. It鈥檚 as easy as riding a bike!聽Innovative technologies like treadle pumps allow farmers to access water and farm all year round.聽Florence鈥檚 income has increased tenfold聽from less than sixty pence to six pounds a day because she can sell聽selling vegetables at the market.

iDE has trained over 150 entrepreneurs in Zambia to sell innovations like pumps, seeds and fertiliser to farmers like Florence living in remote, hard to reach areas. This saves farmers from travelling long distance to the nearest town. The entrepreneurs also provide advice to farmers to help them grow higher quality produce.聽