Meet the Vloggers
Peter Day meets the vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?
Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?
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Contributors to this programme
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Jim Chapman
vlogger
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Emily Hartridge
vlogger
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Dom Smales
founder, Gleam
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Nick Hayward
former head of creator collaborations and branded content, YouTube
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James Emtage
executive producer, Telegraph Hill
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Jonathan Hudson
digital marketing manager, Homebase
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Nate Elliott
Vice President and Principal Analyst, Forrester Research
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Broadcasts
- Thu 8 Jan 2015 20:30大象传媒 Radio 4
- Sun 11 Jan 2015 21:30大象传媒 Radio 4
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