大象传媒

If your business venture doesn't succeed, how can you be sure it's worth trying again before admitting defeat? More than 50% of businesses fail within 5 years, yet for many, failure is a necessary part of success. Even Bill Gates and Steve Jobs didn't get it right first time. Evan Davis's guests discuss the important lessons they've learned from their business mistakes and speak candidly about the personal and financial impact of failing. How do you overcome the stigma of failure and what skills are required to bounce back when your business has bombed?

Guests:
Bill Cullen, Chairman, Bill Cullen Motor Group
Katarina Skoberne, Co-founder and former CEO, OpenAd
Stuart Miller, Co-founder and CEO, ByBox Group

Producer: Sally Abrahams.