Inventing Brand Names
Michael Rosen and Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein.
Michael Rosen & Dr Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein. Which words and sounds work, and which don't, and why? Professor Will Leben talks about how his company came up with the name Blackberry, and the uses of sound symbolism.
Producer Beth O'Dea.
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- Tue 6 Oct 2015 16:00大象传媒 Radio 4
- Mon 12 Oct 2015 23:00大象传媒 Radio 4
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