Main content

Paying For Our Parks

The 15 National Parks in England, Wales and Scotland are exploring new ways of selling their brand name, Britain's Breathing Spaces. Tom Heap asks how far should they go.

Our National Parks are getting less money from central government - some have seen their grant cut by 40% in the past 5 years. To make up the shortfall, they're exploring new commercial opportunities.

As well as coming up with individual fund-raising plans, the 15 National Parks in England, Wales and Scotland have formed a joint body, called National Parks Partnerships. It's exploring new ways of selling their collective logo: "Britain's Breathing Spaces". The idea is modeled on a similar organisation in the USA, which has done million dollar deals with companies like Disney and Coca-Cola.

So, how far should our parks go down the commercial route? Tom Heap investigates.

Producer: Chris Ledgard.

Available now

30 minutes

Last on

Wed 14 Oct 2015 21:00
大象传媒 Radio 4

More episodes

Previous

Lungs, Lies and Automobiles

Next

Coast: 50 Years of Change

See all episodes from Costing the Earth

Broadcasts

  • Tue 13 Oct 2015 15:30
    大象传媒 Radio 4 FM
  • Wed 14 Oct 2015 21:00
    大象传媒 Radio 4

What has happened to the world's coral?

What has happened to the world's coral?

In 2016 reefs around the world the size of city blocks died. Here we explore why.

Podcast

  • Costing the Earth

    Fresh ideas from the sharpest minds working toward a cleaner, greener planet