Into the Mainstream
The last episode of a series exploring British indie music looks at dance music's influence, the Britpop era and the emergence of new labels in the late 90s.
The story of British indie over three musically diverse episodes. Much more than a genre of music, it is a spirit, an attitude and an ethos.
It's 1989 and a new grassroots music craze is sweeping across Britain. Despite the authorities railing against 'the zombification of a nation', acid house and its bed partner ecstasy are influencing a wave of indie bands. On the eve of a new decade while original independent labels struggle in the wake of acid, young indie labels Heavenly and Creation are thriving, signing both Manic Street Preachers and Primal Scream respectively.
By the mid 90s, in a bid to break the stranglehold of American grunge bands, the music press construct Britpop and push two bands, Oasis and Blur, to the top of the pile. The key thing that separates Britpop bands from the previous generation is the mindset. These bands, who grew up in the Thatcher era, want to sell (and make) a million. Bands with an old indie ethos, such as Suede, are still breaking through but will switch from independent labels to majors, thus guaranteeing international recognition.
Indie truly goes mainstream when Noel Gallagher shakes hands with Tony Blair and Oasis fill Knebworth. The spirit of the DIY boom had all but gone and indie becomes a genre rather than an alternative approach to making and releasing music. The late 90s are dark days for indie, but as Rough Trade rises from the ashes with two fresh signings - The Strokes and The Libertines - it feels like a new dawn.
More new completely independent labels emerge. They've learnt from the mistakes of old and are excellent at artist development - labels such Domino, who manage the Arctic Monkeys and Franz Ferdinand. We hear why these two bands - who had the majors tripping over themselves to sign them - choose Domino instead.
These bands also heralded a new way in which music was being discovered. It's the fans at a grassroots level, sharing their favourite band via clips on social media, who would be the new A&R - alerting the record labels to new talent.
We finally come full circle to discover just what constitutes indie music now, if there still a need for independent labels and, finally, whether the spirit of rebellion that inspired the DIY movement of the 1970s still exists today.
The series is presented by 大象传媒 Radio 6 Music's Mark Radcliffe and this episode features exclusive interviews with performers including Alex Kapranos of Franz Ferdinand, Shaun Ryder of Happy Mondays, The Libertines' Carl Barat, Stuart Murdoch from Belle & Sebastian and Bob Stanley of Saint Etienne. It also includes interviews with a number of influential music industry figures such as James Endeacott, formerly of Rough Trade Records and founder of Sony BMG subsidiary record label 1965 Records, Heavenly Recordings' Jeff Barrett, Creation Records' Alan McGee and indie music author Richard King.
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Clips
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鈥淲e didn't quite fit into the indie fraternity鈥
Duration: 02:19
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鈥淲e started playing music for our friends鈥︹
Duration: 02:23
Music Played
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Joy Division
Disorder
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Saint Etienne
Only Love Can Break Your Heart
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Flowered Up
It's On
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Manic Street Preachers
Motown Junk
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Manic Street Preachers
Stay Beautiful
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Manic Street Preachers
You Love Us
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Manic Street Preachers
Love's Sweet Exile
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Saint Etienne
Nothing Can Stop Us
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The Loft
Up The Hill and Down The Slope
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Primal Scream
Velocity Girl
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Primal Scream
Ivy Ivy Ivy
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Happy Mondays
Wrote For Luck
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Primal Scream
Higher Than The Sun
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Primal Scream
I'm Losing More Than I'll Ever Have
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Primal Scream
Loaded
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The Smiths
Heaven Knows I'm Miserable Now
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The Sundays
Here's Where The Story Ends
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Teenage Fanclub
The Concept
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Electronic
Disappointed
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Ride
Twisterella
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Suede
Metal Mickey
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Suede
So Young
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Suede
Animal Nitrate
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Sleeper
Inbetweener
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Supergrass
Alright
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Cast
Alright
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Elastica
Connection
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Elastica
Waking Up
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Pulp
Disco 2000
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Pulp
Common People
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Blur
Girls & Boys
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Blur
Parklife
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Oasis
Rock 'N' Roll Star
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Oasis
Supersonic
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Oasis
Live Forever
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Oasis
Wonderwall
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Oasis
Roll With It
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Blur
Country House
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Oasis
Don't Look Back In Anger
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Shed Seven
Speakeasy
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The Bluetones
Slight Return
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Menswear
I'll Manage Somehow
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Hurricane #1
After Hours
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The Strokes
Last Nite
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The Libertines
Up The Bracket
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The Libertines
Can't Stand Me Now
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The Libertines
Don't Look Back Into The Sun
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Franz Ferdinand
Darts of Pleasure
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Franz Ferdinand
Do You Want To
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Franz Ferdinand
Take Me Out
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Arctic Monkeys
I Bet You Look Good On The Dancefloor
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Arctic Monkeys
When The Sun Goes Down
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Arctic Monkeys
Fake Tales of San Francisco
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Arctic Monkeys
A Certain Romance
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Wakes
Headlights
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Gwenno
Fratolish Hiang Perpeshki
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New Order
Restless
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Joy Division
Disorder
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Primal Scream
Loaded
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The Smiths
Heaven Knows I'm Miserable Now
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Supergrass
Alright
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Elastica
Connection
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Blur
Girls & Boys
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Blur
Parklife
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Oasis
Supersonic
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Oasis
Live Forever
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Blur
Country House
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Oasis
Don't Look Back In Anger
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The Libertines
Don't Look Back Into the Sun
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Franz Ferdinand
Do You Want To
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Franz Ferdinand
Take Me Out
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Arctic Monkeys
When The Sun Goes Down
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New Order
Restless
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Arctic Monkeys
Fake Tales Of San Francisco
Credits
Role | Contributor |
---|---|
Director | Ryan Minchin |
Series Producer | Siobhan Logue |
Production Company | Telesgop |
大象传媒 Music playlist: The Story of Indie
Find all the music from The Story of Indie with our playlist.