大象传媒

High level scrutiny and the need for further savings shines a light on every corner of 大象传媒. This week Roger Bolton is in Sheffield to find out what listeners think about their 大象传媒 local radio stations.

He speaks to Sheffield listeners and hears how holding local figures to account, local knowledge, companionship and reflecting the local community are key to keeping listeners engaged.

But across England, listening figures are in a slow decline. David Holdsworth, who is in charge of all 39 stations, explains why that is and how local radio is moving with the technical times.

Is there such a thing as a free lunch? We join 120 lonely older folk at a free fish and chip lunch organised by 大象传媒 Radio Sheffield. It was inspired by the late Winnie Blagden, a fan of the station. Having no family, Radio Sheffield asked their listeners if they could send Winnie a card. She received 16,000 - and a pile of chocolates and flowers.

And we hear from the 大象传媒 Radio Devon's sports department who regularly cover four or five games every Saturday afternoon - and transmit each one of them with individual commentary on an individual transmitter.

Presenter: Roger Bolton
Producer: Karen Pirie
A Whistledown production for 大象传媒 Radio 4.