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Sneaker, trainer, call them what you will. How did this footwear, originally intended for sport, become acceptable everywhere from the boardroom to the basketball court?

Sneaker, trainer call them what you will. How did this product of the industrial revolution and a rising middle class become a global fashion item worth tens of billions of pounds a year? Especially when 85% of the purchases are never intended for the it's original purpose, health and fitness. Join Mike Williams for the Why Factor: Sneakers.

Presenter:Mike Williams
Producer:Julie Ball
Editor:Andrew Smith.

Available now

12 minutes

Last on

Thu 12 Nov 2015 12:04
大象传媒 Radio 4

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  • Thu 12 Nov 2015 12:04
    大象传媒 Radio 4