Sports Edition
Premier League boss Richard Scudamore says the value of overseas TV rights could overtake domestic ones. New Balance chief Rob DeMartini on how he selects athletes to sponsor.
The executive chairman of the Premier League, Richard Scudamore, says he can see the day when the value of overseas TV rights will overtake the value of domestic rights. New Balance chief Rob DeMartini explains how he chooses which athletes to sponsor and why he isn't planning to endorse any Russian athletes any time soon. Ahead of the Rio Olympics, UK Sport's performance director discusses how elite athletes are funded and former Winter Olympian Sarah Lindsay reveals how her sporting career helped her build her own business.
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- Sun 31 Jul 2016 05:00大象传媒 Radio 5 Live
- Sun 31 Jul 2016 10:00大象传媒 Radio 5 Live
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