大象传媒

Designer Wayne Hemingway looks at five colours that have been at the centre of ownership and trademark battles, revealing the complex status of colours in our society - their artistic, commercial and cultural impact.

He explores our response to colour - whether it's the red soles of designer shoes, the blue strip of a football team or the purple of a chocolate bar wrapper.

He interviews those involved in branding, advertising and IP, as well as the psychologists, scientists , colour gurus, artists and those creating the colours of tomorrow using Nanotechnology.

Blue is the world's favourite colour - we live on a blue planet.

It's also the colour of Blackburn Rovers - Wayne Hemingway's home football team.

It's associated not only with the beautiful game, but also with the town itself through a blue check for which Blackburn was famous.

Wayne is in the stands to cheer his team on in a match against Manchester United - in red. He considers the importance of owning colour both in the commercial and artistic worlds.

Producer: Sara Parker

A Juniper production for 大象传媒 Radio 4, first broadcast in April 2017.

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