大象传媒

Tha am pr貌gram seo san t-sreath, Aghaidh ri Aghaidh a' d猫anamh coimeas eadar dithis air a bheil sinn uile e貌lach, a' sealltainn a' ch貌mhstri a bh' eatorra agus mar a thug seo buaidh air ar saoghal. Aig cridhe gn矛omhachas a bha air a riaghladh le fireannaich, chruthaich Elizabeth Arden agus Helena Rubinstein gn矛omhachas 霉r maise gn霉is airson nan ginealaichean a thigeadh as an d猫idh. Bha iad air thoiseach air c脿ch leis a' bhathar aca fh猫in ach cuideachd bha iad adhartach anns an d貌igh anns an do leasaich iad gn矛omhachasan m貌ra. Bha iad cuideachd innleachdach le na beachdan a bh' aca a thaobh sanasachd agus margaideachd airson an aonamh linn fichead. Bha Arden agus Rubinstein le ch猫ile soirbheachail mar luchd-gn矛omhachais airson na linne 霉r, ach bhiodh iad a' farpais an aghaidh a ch猫ile gu br脿th.

At the heart of a traditionally male-dominated business, Elizabeth Arden and Helena Rubinstein created a new cosmetic industry for generations to come. Pioneers when it came to their products, but also forerunners in the way they developed and managed business empires, and innovative in their ideas for branding and marketing for the 21st century. Arden and Rubinstein together
successful businesswomen for a new age, but forever eternal rivals.