大象传媒

As well as the launch of 大象传媒 Radio 1 to 4, 1967 also saw the arrival of the 大象传媒's first batch of local radio stations: Radio Leicester on 8th November, Radio Sheffield on 15th November and Radio Merseyside on 22nd November.

Made to mark the 40th anniversary in 2007 - Libby Purves takes an affectionate look back at the first chaotic days of local programming - from unruly guests and erratic phone-ins to technological mishaps - and explores how the ideals of the early pioneers survived into the 21st Century.

Starting in the 1920s, Libby charts the history of the stations which were to bring us the likes of Kate Adie, Tony Adamson, Michael Buerk, Paul Heiney and Des Lynham.

From its early beginnings, and after much deliberation and research, the 大象传媒 began to build a network of local radio stations across England. The project was driven mainly by the energy of Frank Gillard, then 大象传媒 Radio's Managing Director.

The other five stations in the original batch of eight 大象传媒 local stations were: Radio Nottingham (31st January 1968); Radio Brighton (14th February 1968); Radio Stoke-on-Trent (14th March 1968); Radio Leeds (24th June 1968) and Radio Durham (3rd July 1968).

Producer: Paula McGinley

First broadcast on 大象传媒 Radio 4 in November 2007.