大象传媒

In this series, Simon Evans examines the concept of the 'free lunch' and shines a light on new ways of making money in the 21st century.

There are many apparently 'free' economic models operating today but what are they and how do they work? Across four episodes Simon and his team will explore Social Media and how we often appear to enjoy it for free. Later on Simon examines the perhaps unfair belief that some multinationals appear to operate tax free. And what about the billions being given away 'for free' by a new breed of philanthro-capitalists? Finally, what can we learn from these operating models to help that beloved yet creaking institution, the NHS, which is also apparently free at the point of use?

As a wise person once said, there's no such thing as a free lunch. If you're not paying, you're the product.

Also featuring Financial Times economics god Tim Harford, Timandra Harkness, author of 'Big Data: Does Size Matter?' and Dr Kristian Niemietz

Episode 4: The Cost of Health

While many services are now provided free of charge others continue to be very expensive, despite a widely held view that they should be free. Nowhere more so than in the field of healthcare. Big Pharma, as it is for some reason known (presumably to confuse people that it's all about fields), makes millions out of selling drugs to the poorly. With the economic complexities of healthcare provision growing more and more complex, what are the implications of an industry that thrives on our ill health? Who decides what gets subsidized, and how?

Starring: Simon Evans with Tim Harford and Timandra Harkness
Written by Simon Evans with Benjamin Partridge
Researcher: Andrew Wright
Production coordinator: Toby Tilling

Producer: Richard Morris
A 大象传媒 Studios Production.