Do corporate headquarters still matter?
The tech giant Apple has just spent five billion dollars building a campus in California's Silicon Valley. Evan Davis explores what a corporate HQ reveals about a business.
The tech giant Apple has just spent five billion dollars building a campus in California's Silicon Valley. It's not alone in its architectural ambitions. The new Facebook HQ in London features trees, grass and plants. So what does a corporate headquarters tell us about a business? Is it an opportunity for a company to show off its wealth and attract the best talent or is it folly? Evan Davis and guests explore what the latest trends in corporate architecture reveal about our business leaders.
Guests:
Ken Shuttlewoth, founder of Make Architects
Helen Berresford, head of interior design at Sheppard Robson Architects
and Deyan Sudjic, director of the Design Museum.
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Broadcasts
- Thu 15 Mar 2018 20:30大象传媒 Radio 4
- Sat 17 Mar 2018 17:30大象传媒 Radio 4
Podcast
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The Bottom Line
The definitive business podcast from the 大象传媒. Hosted by Evan Davis.