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The Launch of 大象传媒 Sounds

Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the 大象传媒鈥檚 new push for the headphone generation. How will it affect loyal live radio listeners?

Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the 大象传媒鈥檚 new push for younger listeners with the launch of the 大象传媒 Sounds app aimed at the "headphone generation". How will it affect loyal live radio listeners?

The 大象传媒's Director of Radio and Music, Bob Shennan, answers the questions. He shares his regrets about Simon Mayo leaving Radio 2 and is frank about the effect of listener reaction to the stations new drivetime programme on co-presenter Jo Whiley.

This week, the 大象传媒 launched its new listening app, 大象传媒 Sounds. It is directly targeting younger listeners, many of whom enjoy listening to audio on their phones but do not listen to the radio. Jason Phipps, the 大象传媒鈥檚 first dedicated commissioning editor for podcasts, tells Roger about the 大象传媒's planned new podcasts, and listeners share their favourite podcast picks.

Producer: Karen Pirie
A Whistledown production for 大象传媒 Radio 4

Available now

24 minutes

Last on

Sun 4 Nov 2018 20:00

Broadcasts

  • Fri 2 Nov 2018 16:30
  • Sun 4 Nov 2018 20:00

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