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The Sachet in the Pot Noodle

Rory Sutherland concludes his series of psycho-logical hacks with a look at how e-commerce is now using behavioural and cognitive science to forge a path to total retail dominance

Can online retailers ever capture the magic out of the traditional shopping experience? Rory Sutherland concludes his series of psycho-logical mind hacks with a look at how e-commerce is now using behavioural and cognitive science to forge a path to total retail dominance.

Produced by Michael Surcombe for 大象传媒 Wales

Available now

14 minutes

Last on

Sun 11 Jul 2021 14:45

Broadcasts

  • Fri 30 Nov 2018 13:45
  • Sun 11 Jul 2021 14:45