大象传媒

One producer, one randomly generated postcode, and an unheard story unfolding in a corner of Britain we wouldn鈥檛 otherwise know about.

Earlier this year, producer Polly Weston discovered a random postcode generator on the internet. It sparked a radical idea. Maybe by randomly generating postcodes, and then going there, we'd find stories which are being overlooked - stories of national importance which we never would have noticed without stumbling into them.

Each week, a new postcode is randomly generated. This postcode becomes Polly's patch. Near or far, populated or not, this is the area where she must go to make the programme.

Week three takes us to a Lincolnshire town, where cigarettes are a hot topic everywhere you go.

Producer/Presenter: Polly Weston
Exec Producer: Jolyon Jenkins