大象传媒

Comedian James Veitch gets a challenge from his Radio 4 producer when caught playing Sonic the Hedgehog.

In need of a task for this episode and riled by his producer's dismissal of gaming, James Veitch sets out on a mission to design him a game that's artistically credible and intellectually compelling.

His challenge will send him to leading industry analysts, trailblazing designers and into the scrutinous gaze of a roomful of teenagers.

James Veitch's TED Talk - "This is what happens when you reply to spam email" - was a massive hit.

The voice of The Producer is Laurence Grissell. The actual Producer is Sam Peach.