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Loyalty

Episode 3 of 3

The supermarkets know that shoppers don鈥檛 show much allegiance to them any more, so what techniques are they coming up with to keep us coming back?

Supermarket Secrets is going behind the scenes again to reveal how the supermarkets are using the latest technology and science to bring us our food

This time, it鈥檚 the fight for our loyalty. The supermarkets know we don鈥檛 show much allegiance to them any more, so they鈥檙e all batting to find ways to keep us coming back. Gregg visits a farm which claims to be using tech to produce cheaper, healthier chickens, and he meets Asda鈥檚 head of fruit and veg to find out why it鈥檚 a challenge to remove plastic packaging. Meanwhile, Nikki sees how they are using a virtual supermarket to see what appeals to us most.

58 minutes

Last on

Thu 16 May 2024 16:15

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Credits

Role Contributor
Presenter Gregg Wallace
Presenter Nikki Fox
Series Producer Tim Usborne
Executive Producer Paul Overton

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