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Yves Behar and the IEC's Power Symbol

Episode 28 of 30

Swiss designer Yves Behar makes his choice from the MoMA collection 鈥� the internationally accepted symbol for the on/off button.

Art critic Alastair Sooke, in the company of some of the leading creatives of our age, continues his deep dive into the stunning works in the Museum of Modern Art's collection, whilst exploring what it really means 鈥渢o see鈥� art.

Today's edition features Swiss designer Yves Behar, whose choice is a powerful one - literally. He chooses the internationally recognised power symbol, the circle broken with a vertical line. Is it really art? That is how he sees it.

Producer: Paul Kobrak

Main Image:
International Electrotechnical Commission (IEC)鈥檚 Power Symbol (2011)

Available now

14 minutes

Last on

Wed 7 Sep 2022 22:45
大象传媒 Radio 3

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See all episodes from The Way I See It

Broadcasts

  • Wed 18 Dec 2019 22:45
    大象传媒 Radio 3
  • Wed 7 Sep 2022 22:45
    大象传媒 Radio 3

Featured in...

  • Arts

    Creativity, performance, debate

View the works of art

View the works of art

See all of the works from the Museum of Modern Art selected by guests in this series.

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Podcast

  • The Way I See It

    Leading creative thinkers choose an artwork from MoMA and talk about how it inspires them.