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Behavioural Science and the Pandemic

Why did the Government's top advisors think the public would suffer from 鈥渂ehavioural fatigue鈥 if we locked down too early and what鈥檚 the evidence supporting it?

There were two narratives that emerged in the week before we locked down on 23rd March that could go some way to explaining why the UK was relatively slow to lockdown. One was the idea of 鈥渉erd immunity鈥 - that the virus was always going to spread throughout the population to some extent, and that should be allowed to happen to build up immunity.

That theory may have been based on a misunderstanding of how this particular virus behaved.

The second narrative was based on the idea of 鈥渂ehavioural fatigue鈥. This centred around the notion that the public will only tolerate a lockdown for so long so it was crucial to wait for the right moment to initiate it. Go too soon, and you might find that people would not comply later on.

It turns out that this theory was also wrong. And based on a fundamental misunderstanding of human behaviour.

Despite photos of packed parks, crammed beaches and VE day conga lines, on the whole the British public complied beyond most people鈥檚 expectations.

So what informed the government鈥檚 decision making?In this programme we ask, what is 鈥渂ehavioural fatigue鈥, where did it come from, how much influence did it have on the UK鈥檚 late lockdown, and where does Nudge theory fit into the narrative?

Presenter: Sonia Sodha
Producer: Gemma Newby
Editor: Jasper Corbett

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28 minutes

Last on

Sun 26 Jul 2020 21:30

Broadcasts

  • Mon 20 Jul 2020 20:30
  • Sun 26 Jul 2020 21:30

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