大象传媒

Jill Lepore uncovers the history of Simulmatics, the forgotten US data company that paved the way for Facebook, Amazon and Cambridge Analytica.

After a disastrous campaign in Saigon, the writing is on the wall for Simulmatics. But the theories and practices that the company were built on will transform commerce, politics and communication.

Jill Lepore is Professor of American History at Harvard University. A staff writer at The New Yorker and host of podcast The Last Archive, she is an award-winning writer of books on diverse topics, from American democracy to Wonder Woman.

Abridged by Eileen Horne
Read by Laurel Lefkow
Producer: Eilidh McCreadie