大象传媒

This is a packed summer of sport, from the Olympics and the Euros, to a new cricket competition called The Hundred on primetime 大象传媒. But in the age of infinite choice, how can broadcasters make live sport more attractive than TikTok, Fortnite or the latest Netflix drama? And has the amount of money TV companies are prepared to pay for sport fallen during the pandemic?

Guests: Andrew Georgiou, president of sports at Discovery; Sanjay Patel, managing director of The Hundred for the England and Wales Cricket Board; Bryan Henderson, director of cricket at Sky Sports; Minal Modha, sports analyst at Ampere Analysis. Presenter: Andrea Catherwood