How to earn a living on social media
Are we now living in the 'Creator Economy'?
Social media platforms earn a fortune from our unpaid labour. Users share pictures on Instagram, tell stories on Twitter, and offer up their music on YouTube - all for free. But have the tables now turned? Patreon offers fans the ability to pay their favourite artists and writers directly. TikTok and Facebook have started offering cash to the most popular "creators". So what is the Creator Economy - and who is policing this online world?
Guests: Sam Yam, co-founder of Patreon; Kaya Yurieff, tech reporter at The Information; Beckii Flint, YouTube influencer and founder of Pepper Studio, a social media marketing agency; Chris Stokel-Walker, author of TikTok Boom: China鈥檚 Dynamite App and the Superpower Race for Social Media; Kaf Okpattah, reporter at 大象传媒 Panorama.
Studio engineer: Giles Aspen
Producer: Hannah Sander
Presenter: Julian Worricker
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- Wed 18 Aug 2021 16:30大象传媒 Radio 4
- Wed 18 Aug 2021 21:30大象传媒 Radio 4
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The Media Show
This is the programme about a revolution in media.
