大象传媒

The covid-19 lockdowns were brutal for small businesses. They were particularly tough for barbers. In an industry when getting up-close and personal is the only way to get the job done, the business of hair-cutting was simply unworkable.

Phil, a barber in Pudsey, West Yorkshire, knows that the gentleman's shaves, haircuts, skin-fades and beard-trims he offers can be so much more than just personal grooming - they can be a much needed self-esteem boost, a chance to chat to a sympathetic ear, or a moment of peace on a tough day. In March 2020, finding himself shut down like the rest of the industry, Phil was keen to find a way to stay connected to his customers, haircuts or no haircuts. He took to facebook and - reluctantly at first - started hosting live chat sessions... just a chance to connect, chill out and have a chat. As the world went in, then out, then back in to successive waves of lockdowns, Phil felt he was making it work. Weathering the storm, and making the best of a bad situation.

But June 2021 was to bring a shock that no-one could have predicted, and which might just be the final straw.

Produced in Bristol by Emily Knight