The Advertising Trap
Digital advertising fuels the online economy, but is it all based on smoke and mirrors? Ed Butler investigates.
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors?
Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?
Last on
More episodes
![]()
The rise of voice cloning
As voice cloning technology advances how might it affect society and politics?
![]()
Science in the Time of Cancel Culture
What impact are social justice movements having on scientific research and development?
![]()
The Zoomshock Metropolis
How remote working and online shopping could reshape our towns and cities.
Broadcasts
- Mon 13 Jun 2022 20:30大象传媒 Radio 4
- Sun 19 Jun 2022 21:30大象传媒 Radio 4
Podcast
-
![]()
Analysis
Programme examining the ideas and forces which shape public policy in Britain and abroad.
