Gap Finders - Ruari Fairbairns
How Ruari Fairbairns, founder of One Year No Beer, found a gap in the market, to encourage people to take an alcohol free challenge.
Today's guest is Ruari Fairbairns, the founder of the alcohol free challenge One Year No Beer.
Ruari grew up on the Isle of Mull in Scotland, where he setup his first business selling and servicing PCs on the Island at 16. He followed a career in sales and at the age of 25 he found himself in London as a commodities broker. However the drinking and socialising culture became too much, and after encouragement from his wife Jen, he decided to take a break from drinking. Soon after, in 2015 he set up the alcohol free challenge One Year No Beer.
After a meeting with the Dalai Lama he decided to quit his job as a broker and develop the company full time, encouraging other people to change their relationship with alcohol, by signing up to paid for daily programmes including motivational videos and tactics to avoid drinking.
One Year No Beer has a large online community and so far 80,000 have taken the challenge. We hear from Ruari about his passion for the company, what motivates him and his plans for the future.
Presenter: Winifred Robinson
Producer: Miriam Williamson
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Broadcast
- Thu 16 Jun 2022 12:04大象传媒 Radio 4
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