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Helen tells Susan that she and Tom have been making plans to boost online cheese sales. As a result Tom’s been overhauling their website and social media with a more personal touch. They’re going to include postcards with every order, with a picture of the Monteys drawn by Henry and signed by everyone on the back. They’re also going to put staff photos and biogs online. Later whilst Susan almost has too much to say about herself for the biog, Clarrie struggles to know what to write. But Susan gives her some tips and Clarrie’s writer’s block lifts. They’re interrupted by Helen saying that some customers have complained that their cheese has arrived ruined. Susan unhelpfully points out that she did warn Helen that the packaging needed careful consideration.
Later, based on her past postmistress experience, Susan comes up with a packaging solution and Helen calls her a genius. Susan says she might pop that in her biog.
Clarrie drops off some of Poppy’s old school clothes for Rosie. But when Clarrie unwittingly says Rosie looks like she’s made of strong stuff, Pip wonders what she means.
Things are awkward between Pip and Ben until Pip mentions an incident with Rosie after Clarrie left – Rosie couldn’t fit into any of Poppy’s hand-me-downs. Pip admits that Ben was right; Rosie has gained weight even though her diet is balanced. When Ben comforts her saying it will be ok, Pip counters that it feels like she’s taken her eye off the ball and let Rosie down, badly.