大象传媒

James is a sheep farmer with a big vision: he鈥檚 taken over the family farm and is making exciting changes using modern breeding and farming techniques.

Just outside of Alnwick, Northumberland, the farm has been in his family for three generations. Now, James has taken over from his dad Tony and has decided to do things differently.

For years sheep have been bred traditionally, with farmers judging by their look and weight. But James has partnered with a selective breeding company and is using data capture and technology to produce sheep with desirable genetic traits.

Alongside this, he鈥檚 growing a unique mixture of plants and herbs for the sheep to eat and planting rows of hedges to keep them protected. He wants to farm with nature in mind and use new technologies to create a profitable and sustainable farm for the future.