大象传媒

In a week of programmes for the 大象传媒 centenary, historian Robert Seatter selects three objects from the 大象传媒鈥檚 archive store and tells the stories behind their creation - what they tell us about the changing history of the organisation, about expansion of the media and the nation at large. Robert鈥檚 choices are unexpected, revelatory and sometimes, with the cruel benefit of hindsight, funny. In this opening episode, Robert reveals the contents of three key documents from the archive.

i) Lord Reith鈥檚 job application: John Reith, the 大象传媒's founder, applied to become the first General Manager of the British Broadcasting Company (later Corporation) after seeing an advertisement for the role in The Morning Post newspaper. There is no application form as such, simply a covering letter and CV, which is entitled 'Attachment'.

ii) Desert Island Discs proposal letter written by Roy Plomley in his pyjamas apparently the evening of 3rd November 1941.

iii) And David Bowie鈥檚 audition rejection letter. David Bowie and the Lower Third band came before the 大象传媒 selection panel in November 1965 and performed seven numbers. Only two of which met any level of approval. The panel did not hold back. He was "devoid of personality鈥�, and 鈥渁mateur sounding鈥�. His sound was 鈥渘ot particularly exciting鈥� and he would "not improve with practice鈥�.

Robert explores themes of language and protocol of the early 大象传媒, the formats that endure and the power of the industry gatekeepers of the time. Robert is joined by Bowie biographer Kevin Cann.

The Reader was Roger Ringrose.

Producer: Mohini Patel