大象传媒

At Oxford University, fellow students remember Tom Ralis as a quiet, nerdy biology student who played percussion in the college orchestra. But even then, he had one ambition - to become a guru.

He reinvented himself as Tom Torero, a pick-up artist who approached women in the street for dates - a practice known as 鈥渄aygame鈥�. His transformation led to tragedy.

The New Gurus is a series about looking for enlightenment in the digital world.

Written and presented by Helen Lewis

Series Producers: Morgan Childs and Tom Pooley
Story consultant: Geoff Bird
Original music composed by Paper Tiger
Sound design and mix: Rob Speight
Editor: Craig Templeton Smith

A Tempo & Talker production for 大象传媒 Radio 4 and 大象传媒 Sounds