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The Rise of the Virtual K-pop Princess

The rise of K-pop music globally has seen a growing phenomenon of hyper-realistic avatars in girl bands. 大象传媒 100 Women takes a look at the impact of these flawless fantasy women.

With the rise of K-pop music globally, there has also been a growing phenomenon of hyper-realistic avatars in girl bands. 大象传媒 100 Women takes a look at the impact of these flawless fantasy women - who are available online 24/7, constantly re-invent themselves and are immune to bullying and internet trolling - on their fans, their bandmates, and the real women behind the virtual stars. What are the repercussions of this new digital trend, idolising singers who are all presented as perfect, slim, ageless?

23 minutes

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