大象传媒

What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand?

Join Evan Davis and guests , in the final programme of the current series, to learn about some great business reads and how business publishing is thriving.

GUESTS

Margaret Heffernan, Author, Uncharted. Former CEO and Entrepreneur.

Alison Jones, publisher Practical Inspiration Publishing and Presenter, The Extraordinary Business Book Club Podcast

Helen Kogan, Managing Director, Kogan Page, Business Book Publisher

PRODUCTION TEAM:

Producer: Julie Ball and Simon Tulett
Editor: China Collins
Sound: James Beard and Graham Puddifoot
Production Co-ordinators: Sophie Hill and Siobhan Reed.