Toothpaste
Greg Foot investigates whether toothpastes claiming to 'repair and protect' enamel or help with sensitive teeth live up to the marketing hype or are just marketing BS.
Do toothpastes promising to repair enamel and help with sensitive teeth really work?
We've all been there - you go down the supermarket aisle to grab toothpaste and suddenly you鈥檙e faced with an ocean of the stuff, all promising to do different things. Buzz-phrases like 鈥榩rotect鈥� and 鈥榬epair鈥� all vie for your attention. But just what are the ingredients in all these different toothpastes? And do they live up to the marketing hype?
In this episode we hear from three listeners keen to find out: Bernadette has sensitive teeth, Deirdre is concerned about her enamel and Melvyn wants to protect his gums. Can presenter Greg Foot find a toothpaste that will work for them and leave them all smiles?
This series we鈥檙e testing and investigating your suggested wonder-products. If you鈥檝e seen an ad, trend or fad, and wonder if there鈥檚 any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.
PRESENTER: Greg Foot
PRODUCER: Simon Hoban
Last on
Broadcasts
- Thu 16 Mar 2023 12:32大象传媒 Radio 4
- Sat 18 Mar 2023 17:30大象传媒 Radio 4
- Mon 5 Jun 2023 12:32大象传媒 Radio 4
Podcast
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Sliced Bread
While Sliced Bread takes a break, we serve up... Toast.
