大象传媒

Should companies weigh-in on sensitive social issues?

After a Costa Coffee van featured artwork of a trans man with mastectomy scars, there have been calls to boycott the chain on social media. And there鈥檚 been controversy over banks rejecting customers because of their political views. Are businesses trying to make the world better or just more money? And is it the place of companies to fight what they see as social injustice?

Guests:
Lucy McKillop, CEO of OutVertising
Ben Habib, former MEP for the Brexit Party and CEO of a property investment fund management firm
Aileen McColgan, barrister specialising in discrimination law
Xinrong Zhu, assistant professor in marketing, Imperial College London Business School
Daniel Korschun, Associate Professor and Marketing Department Head at Drexel University in Philadelphia