Gap Finders: Thomas Gibson from Noted Aromas
Today's Gap Finder is Thomas Gibson the founder of Noted Aromas, the company that "dupes" designer perfumes.
Today's Gap Finder is Thomas Gibson the founder of Noted Aromas, the company "dupes" or imitates bestselling designer perfumes and sells them at a fraction of the cost of the real thing.
Thomas and his brother co-founded the company after spotting how much mark up there is on designer perfume brands - where consumers often pay more for the marketing, the designer bottle and the name tag.
Thomas felt that if he could emulate those designer perfumes, and sell them at a lower cost he could find a gap in the market.
The brothers spent two years investing in equipment and perfume experts who through trial and error emulated 30 popular designer perfumes to be ready for when the website was ready to launch.
The company has been a runaway success and now receives 200,000 orders a day. So much so, they're struggling to keep up with demand.
But what do the designer perfume houses think of his venture?
PRESENTER: WINIFRED ROBINSON
PRODUCER: LYDIA THOMAS
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Broadcast
- Thu 30 Nov 2023 12:04大象传媒 Radio 4
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