大象传媒

Gus Casely-Hayford is on site in the Olympic Park with Lisa Havilah, CEO of the Powerhouse Museum in Sydney, showing her the two emerging buildings - Storehouse and the new V&A East. Lisa's new project, which Gus has visited, is in Parramatta, a city quarter much like east London. They compare notes on how to attract a diverse audience that WANTS to come to museums, how it's important to reflect those people's stories, not to be heavy-handedly didactic and to promote interactivity and enjoyment. And to do this despite the 'rocks in the river' - people who think the funding would be better applied to more 'worthy' causes.