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TikTok and China, how to make a royal story go away and cybersecurity PR

David Yelland and Simon Lewis discuss TikTok and China PR, Kate Middleton鈥檚 return to the public eye and the role of communications in cybersecurity.

In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that鈥檚 not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?

Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.

And following the short video of the Princess of Wales released on The Sun鈥檚 website, they ask if this is a PR master stroke, or something else. What is going on?

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Assistant Producer: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for 大象传媒 Radio 4

Available now

28 minutes

Last on

Wed 20 Mar 2024 21:00

Broadcast

  • Wed 20 Mar 2024 21:00

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